Product Marketing Manager - GTM Launches - Consumer Hardware

Location London
Discipline: Media & Marketing
Job type: Contract
Salary: £110000 - £125000 per annum
Contact name: Som Rajendra

Contact email: som@principlehr.com
Job ref: 36081
Published: 2 days ago
Startdate: ASAP

Senior Product Marketing Manager - International (Consumer Hardware) - GTM Launches

A global consumer technology company is preparing to launch its wearables portfolio into new international markets.

This role is for a senior Product Marketing Manager who has already led international consumer hardware launches and wants full ownership of go-to-market execution - not just strategy decks.

You'll sit at the centre of product, operations, marketing and regional teams, ensuring launches are ready, risks are managed, and markets perform post-launch.

This is not a brand marketing role, not ads, and not B2B SaaS.

What you'll actually be doing

  • Owning international go-to-market execution for new market launches
  • Aligning product, ops, marketing, sales, legal and policy teams
  • Managing localisation, certifications, market nuance and launch risks
  • Unblocking issues quickly and presenting clear decision options
  • Tracking post-launch performance and improving results over time

What we're looking for

  • 10+ years in Product Marketing or Product Management
  • Proven experience launching consumer hardware internationally
  • Strong execution mindset in complex, cross-functional environments
  • Comfortable working with data, metrics and ambiguity
  • Experience with wearables, AR/VR or consumer electronics is highly desirable.

The Offer:

  • £110,000 - £125,000 PAYE (inside IR35)
  • 12-month contract, extension likely
  • Fully remote within the UK
  • UK right-to-work required (no sponsorship)

Next Steps...

Apply for immediate consideration.