Regional Sales Manager - Route to Market

Location West Midlands
Discipline: Additional Areas
Salary: On Application
Contact name: Peter Barry

Contact email:
Job ref: 3255
Published: about 1 month ago

Regional Sales Manager – Route to Market

Company: Global Spirits Business with portfolio of exceptional brands.
Location: Midlands

Permanent opportunity with attractive base, bonus and benefits.


This role will lead and drive our clients RTM strategy within all of the key On Trade wholesalers. Good knowledge of Matthew Clark, Molson Coors Beverage Company, LWC, and Carlsberg Marston’s Brewing Company would be required, knowing how they work at HQ, Regional and depot level.
The RSM will also have responsibly for 1 x RTM Key Account Manager to help drive distribution, activation, and attend sales meetings etc across the UK, as well as looking after the smaller regional RTMs.

Key Responsibilities:

  • Lead brand-building efforts, implementing activations and unique assets.
  • Achieve KPIs for Distribution, Visibility, and Activation.
  • Identify new brand opportunities via networking and influencing.
  • Develop and execute RTM business plans aligned with brand objectives.
Key Competencies:
  • Strong communication and influencing skills.
  • Drive, resilience, and enthusiasm.
  • Effective problem-solving and decision-making abilities.
  • Excellent time and task management skills.
  • Degree level education or equivalent.
  • Commercial knowledge with a passion for the on-trade.
  • Proficiency in computer skills.
  • Proactive, highly motivated team player.