National Account Manager - RTM

Location West Midlands
Discipline: Additional Areas
Salary: £Neg
Contact name: Peter Barry

Contact email: peter.barry@principlehr.com
Job ref: 3372
Published: 30 days ago

Job Title:  National Account Manager - On Trade RTM

Location:
Home-based, within easy reach of mainland England & Wales, with extensive travel required.

About the company:

This Global company is a prominent player in the spirits industry, known for its diverse portfolio and global distribution reach. They specialise in bringing innovative and high-quality beverages to consumers worldwide, embodying a commitment to excellence and craftsmanship in every product.


Role Overview:

We are looking for a driven and experienced National Account Manager to lead our On Trade Route to Market (RTM) strategy across the UK. This role will focus on managing relationships and driving brand visibility and activation programs within national and regional wholesalers and their depots.

Key Responsibilities:

  • Manage a portfolio of key accounts across the UK to execute the On Trade RTM brand building and activation plan.
  • Achieve KPIs for Distribution, Visibility, and Activation within RTM Independent Free Trade (IFT) customers.
  • Negotiate and implement profitable commercial agreements to drive brand activation, distribution, and volume growth.
  • Collaborate with third-party sales teams to maximize brand opportunities across the portfolio.
  • Identify and pursue new brand and outlet opportunities through effective networking and influencing of regional and national sales teams.
  • Plan and manage work weeks effectively to achieve objectives during key trading periods, including evening work and overnight stays as required.
  • Develop and maintain Account Plans aligned with brand objectives, becoming the business expert and lead for future brand projects.
  • Support the development of the company’s prestige strategy across designated accounts, delivering ranging and visibility solutions.
  • Create and execute RTM business plans in collaboration with the Channel Head and Brand teams.
  • Drive RTM business through promotions and activations aligned with agreed Annual Marketing Plan (AMP) spend and budget.
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Key Competencies:
  • Communicating and Influencing: Excellent verbal and written communication skills; ability to motivate and influence others at all levels.
  • Drive, Resilience, and Enthusiasm: Strong initiative and determination; resilient with the courage to stand by decisions.
  • Problem Solving and Decision Making: Solution-oriented; challenges norms positively to drive improvements.
  • Time & Task Management: Effective resource planning; adept at managing multiple projects and priorities.
  • Building Effective Relationships: Strong interpersonal skills; fosters collaborative relationships internally and externally.

Knowledge and Experience:
  • Degree educated or equivalent.
  • Demonstrated commercial acumen.
  • Current relationships with a least 1 National RTM.
  • Understanding and passion for the on-trade, with experience in RTMs across national and regional customers.
  • Proficient in computer skills including report writing, spreadsheets, and presentations.

Personal Attributes:
  • Proactive, highly motivated with a 'go-do' attitude.
  • Team player who can represent the company effectively.
  • Willingness to travel regularly across the UK as required.