Global Social Marketing & Digital Performance Lead

Location Dublin
Discipline: Media & Marketing
Job type: Contract
Salary: €100000 - €125000 per annum
Contact name: Hannah Cleary

Contact email: hannah@principlehr.com
Job ref: 36110
Published: about 11 hours ago
Startdate: asap

Global Social Marketing & Digital Performance Lead

  • Salary: €100k - €125k pa
  • Location: Hybrid Dublin
  • Contract: 11 months - strong chance of extension or perm

We're hiring a senior global social media leader to define how Beer and Liquor brands operate on social - at scale, with consistency, performance and compliance at the core.

This is not a hands-on content role. It's a global strategy, governance and performance position with influence across brands, markets and agencies.

The role

  • Lead the global social operating model across Beer and Liquor brands
  • Set and govern social best practices, standards and brand guardrails
  • Drive platform relevance, performance and efficiency across owned social
  • Ensure all activity meets strict compliance and regulatory requirements
  • Partner with global, regional and local teams to scale high-performing work
  • Use data and insight to measure impact and continuously improve results

What you bring

  • 7+ years' experience in social media/digital marketing (CPG or regulated sectors preferred)
  • Proven experience working globally, influencing senior stakeholders and markets
  • Strong understanding of the social ecosystem, tools and performance metrics
  • Commercial mindset with a clear link between social and business outcomes
  • Confident communicator, comfortable in complex, fast-paced environments

Why apply

  • True global scope across major Beer and Liquor brands
  • High-impact role shaping how social is done at scale
  • Strategic influence without being tied to day-to-day execution


If you're ready to lead social at global scale, this job is for you.