Global Brand Manager - Premium Irish Whiskey (International)
A global premium spirits business is entering a pivotal year for one of its flagship Irish whiskey brands.
Following a complete brand overhaul and a clearly defined long-term brand strategy, the focus now shifts from reinvention to execution, commercial delivery and scale. This role sits at the centre of that ambition.
We are seeking a senior, internationally experienced brand marketer with the credibility, commercial instinct and leadership presence to drive growth across multiple regions.
The role
You will own global brand programmes across EMEA, APAC and GTR, translating strategy into world-class execution across communications, advocacy, conversion, design and activation. Product innovation is not the agenda - brand building, clarity and consistency are.
This is a role for a marketer who can sit comfortably between creativity and commercial reality.
What matters most
4+ years' international brand management experience within whiskey (strong preference) or premium spirits
Proven track record building brands across multiple markets and distributors
Deep understanding of P&L, A&P investment, pricing, margin mix, volume drivers and ROI
Confident working with balance sheets, business cases and financial trade-offs
Experience partnering with distributors, agencies and in-market teams to deliver results
Strong strategic planning capability - not just ideas, but follow-through and delivery
A clear leadership voice: able to influence, challenge and bring others with you
How you'll stand out
You are a proper marketer - not just a campaign manager
You balance creative ambition with commercial discipline
You understand how brands grow in the real world: distribution, capacity, pricing and execution
You are decisive, articulate and comfortable being heard in senior rooms
This is a high-visibility global role with real accountability, significant scale and a brand entering a defining chapter.
If you have built premium spirits brands internationally and want to be judged on impact, not activity, this is worth a conversation.
