Global Brand Manager - Bushmills Irish Whiskey
Permanent | Dublin City (Hybrid) | Competitive Package
Bushmills Irish Whiskey is one of the world's most iconic whiskey brands - crafted in the world's oldest licensed distillery, with a heritage dating back over 400 years.
Today, Bushmills is firmly focused on the future.
Following a comprehensive brand reset and the establishment of a clear long-term global brand strategy, the business is entering a pivotal phase: global execution, commercial performance and disciplined brand growth.
We are now seeking a Global Brand Manager, based in Dublin, to help lead Bushmills onto its next chapter on the international stage.
The role:
This is a high-visibility global brand role with real accountability.
You will own and deliver global brand programmes across EMEA, APAC and Global Travel Retail, translating brand strategy into world-class execution across communications, advocacy, conversion, design and activation.
This is not a product-led innovation role. Success comes from brand clarity, consistency and commercial delivery, ensuring Bushmills shows up powerfully and coherently in every market.
You will work closely with distributors, agencies and senior stakeholders, operating confidently at the intersection of brand, finance and execution.
What we're looking for:
- 3-4+ years' experience in brand management, with global or international responsibility
- Background in whiskey (strong preference), or spirits / drinks
- Proven experience building brands across multiple markets and distributor environments
- Strong commercial and financial acumen: P&L, A&P, pricing, margin mix, ROI
- Comfortable making and standing over commercial trade-offs
- Experience leading agencies and influencing in-market teams
- A delivery mindset - strategic, decisive and accountable
How you'll stand out:
- You're a brand leader, not just a campaign manager
- You balance creative ambition with commercial discipline
- You understand how spirits brands grow globally: distribution, pricing, capacity and execution
- You have the presence to influence, challenge and be heard at senior level.
This is a rare opportunity to shape the future of one of Ireland's most globally recognised whiskey brands, from a Dublin base, during a defining phase of its growth.
If you've built spirits brands internationally and want to be judged on impact, not activity, we'd love to speak with you.
Principle HR are partnering with Proximo Spirits to recruit this role. All communications must be directed to Peter Barry @ Principle HR. We will endeavour to communicate with all applicant who meet the experience and skills requirement with 5 working days. Due to the volume of applications feedback on individual applications may not be provided.
