Global Brand Manager - Bushmills Irish Whiskey

Dublin (Hybrid) | Permanent | Competitive Package

Bushmills Irish Whiskey is one of the world's most iconic whiskey brands, crafted at the world's oldest licensed distillery and recognised globally for over 400 years.

As the brand continues its international growth, we are now seeking a Global Brand Manager based in Dublin to help drive brand development across key global markets.

This is a high-visibility role within the global brand team, focused on brand strategy, innovation, packaging, product launches and global brand campaigns.

The Role

You will work across international markets to help shape and deliver Bushmills' global brand programmes, ensuring the brand shows up consistently and powerfully across markets.

Key areas of focus include:

• Supporting delivery of the global brand strategy

• Leading brand innovation and packaging development

• Managing product launches and brand campaigns

• Coordinating global brand programmes across markets

• Working with agencies, distributors and internal teams internationally

• Monitoring brand performance and managing A&P budgets

This role sits at the intersection of brand strategy, creativity and commercial delivery.

Experience We're Looking For

• 3-5+ years experience in Brand Management or Global Brand Marketing

• Background in spirits, drinks or FMCG

• Experience delivering brand innovation, packaging or product launches

• Exposure to international markets or global brand programmes

• Strong project management and cross-market coordination

• Commercial awareness including P&L or brand budget responsibility

• Ability to influence agencies, markets and senior stakeholders

You'll Likely Stand Out If

• You've helped build brands across international markets

• You combine creative brand thinking with commercial discipline

• You enjoy turning ideas into reality through launches and campaigns

• You are confident working with agencies and global teams

This is a rare opportunity to help shape the future of one of Ireland's most recognised whiskey brands and contribute to its growth on the international stage.

Principle HR are partnering with Proximo Spirits on this appointment.
All applications and enquiries should be directed to Peter Barry, Principle HR.

Due to the volume of applications, we will respond to candidates whose experience closely matches the requirements of the role.