Campaign Director Lead Generation
New opportunity for an experienced marketing professional to join a high -growth B2B online platform who are rapidly expanding into new global markets and building out their marketing team.
As Campaign Director you will work closely with the sales team enabling them to achieve new customer acquisition and revenue targets by developing and executing engaging multi-channel campaigns to engage prospects through the sales funnel. This role reports to the VP of Marketing.
An overview of your role
- Management of lead generation infrastructure, process & execute activities across campaigns, email, SEO, PPC, display, re-targeting
- Lead the vision, strategy & execution for building out best in class marketing & web analytics programs
- Drive engagement with inbound leads and create repeatable lead nurturing programs
- Use marketing analytics tools to answer key business questions
Background Experience
- Marketing professional with demonstrated background delivering on lead generation and contributing to a company's growth via lead generation - ideally B2B.
- Strong technical experience using marketing techniques and CRM's such as HubSpot, Sales-force or other to manage leads
- Proven success driving strategy, planning and execution of customer acquisition campaigns across multiple channels.
- 3rd level degree
The Offer
This role offers you the opportunity to join a company who are experiencing rapid growth and be part of their journey implementing new processes and strategies from scratch. A competitive salary along with performance related bonus & benefits will be offered.
Apply today with CV in confidence to Audrey Hughes in Principle.
