Job

Product Marketing Manager - Medical Devices

Vitalograph is a world leading designer and manufacturer of cardio-respiratory equipment and software systems used in healthcare and cardio-pulmonary clinical drug trials. Based in Ennis, Co. Clare for over forty years, we now wish recruit a Product Marketing Manager to manage our range of cardio-respiratory devices. The role will primarily involve the conception and development of marketing programs to drive sales of both existing and new products. There will be a heavy focus on marketing content development, both traditional and digital as well as event creation and execution.

• The conception, initiation and execution of both traditional and novel marketing programs to increase lead generation and ultimately increase revenue.
• The development of marketing content including, but not limited to, brochures, training manuals, presentations, social media copy, product videos and animations, case studies and white papers.
• Maintain the company branding and visualisation guidance across the full suite of products within your remit.
• Provide sales and channel partners with support in special sales calls and events
• Liaise and partner with other stakeholders such as R&D, RA, production, sales and marketing to ensure marketing content is optimised for the target markets and complies with all regulatory requirements.
• Act as the aggregator of customer requirements and summarise this feedback to shape product specifications and strategy.
• Maintain product performance metrics in terms of sales, margin and quality.
• Develop product pricing and positioning strategies to achieve the company sales and profitability targets;

• Primary degree in marketing/business or an engineering or life science field.
• 5+ years' experience in product management at a European or Global level, preferably in medical devices.
• Demonstrable track record of managing all aspects of a successful product throughout its lifecycle.
• Content development experience including manual and printed material creation as well as video, animation and digital content development.
• Experience in devising demonstrably successful marketing programs and campaigns.
• Strong writing skills with the ability to direct and manage copy writers.
• Strong business skills and a strong grasp of P&L concepts.
• Strong analytical and data-mining skills.
• People management skills in an international, matrix organization.
• Excellent communication skills, both in person and written.
• Experience in nurturing KOLs and clinical decision makers

If you are interested in the above position, please email a CV to careers@vitalograph.ie

For more information on Vitalograph (Ireland) Ltd. please visit www.vitalograph.ie