Regional Sales Manager - South London
Foodservice Wholesale | Chilled & Frozen Foods | Field Based
We are recruiting an experienced Regional Sales Manager to grow an established chilled and frozen food portfolio across South London, with a particular focus on the foodservice wholesale and cash & carry channel.
This is a hands-on business development role combining wholesale account management with new business development. You will build relationships with wholesalers and cash & carries, increase product distribution and create demand amongst the restaurants, takeaways, QSRs and independent foodservice operators they supply.
The model is simple: develop the wholesaler, create demand with the end user and drive more product through the wholesale channel.
What you'll be doing
Develop new business with foodservice wholesalers and cash & carries across South London
Build and grow relationships with existing wholesale customers
Increase listings, distribution and sales of chilled and frozen poultry, seafood and foodservice products
Prospect and open new wholesale accounts across your territory
Work directly with restaurants, takeaways, QSRs and independent foodservice operators to generate product demand
Convert end-user opportunities into additional sales through their existing wholesalers
Conduct customer visits, product presentations, tastings and commercial discussions
Identify new opportunities, competitor activity and market trends across the London foodservice sector
Manage your own territory, pipeline and customer relationships with a strong focus on sustainable sales growth
What we're looking for
Strong foodservice sales or business development experience
Proven experience within the foodservice wholesale channel
Experience working with wholesalers, cash & carries and foodservice distributors
Good knowledge of the South London foodservice market
Experience with chilled and/or frozen foods, ideally poultry, seafood or similar products
A track record of winning new business and developing existing accounts
Confidence dealing with both wholesale buyers and foodservice end users
Strong commercial, negotiation and relationship-building skills
A proactive, field-based approach to sales and business development
Full UK driving licence
You may currently be working as a Regional Sales Manager, Area Sales Manager, Foodservice Business Development Manager, Wholesale Account Manager, Key Account Manager or Territory Sales Manager within foodservice or FMCG.
If you know the South London foodservice market, understand how to grow sales through wholesalers and cash & carries, and enjoy getting out into the market to develop new business, we'd like to hear from you.
