Country Sales Manager - Spain (Foodservice Wholesale)
Location: Spain (Remote)
Travel: Regular travel across Spain required
Salary: Competitive salary + bonus + benefits
Lead Growth Across Spain's Foodservice Wholesale Market
We are recruiting a Country Sales Manager for Spain on behalf of a well-established international food business supplying frozen food products into the foodservice sector.
The business has an established customer base across Spain, particularly within key tourist regions including the Costa del Sol, Costa Blanca, Costa Brava and other major hospitality destinations. Its customers are foodservice wholesalers supplying restaurants, bars, cafés, hotels and hospitality operators serving international tourists and expatriate communities.
This role combines strategic account management with business development. You will be responsible for strengthening existing wholesale partnerships while identifying and securing new opportunities across the Spanish market.
Key Responsibilities
- Develop and grow relationships with key foodservice wholesale customers across Spain.
- Create and execute customer growth plans focused on revenue, distribution and profitability.
- Identify and secure new wholesale customers and route-to-market opportunities.
- Negotiate commercial agreements, pricing, promotional activity and annual trading terms.
- Work closely with customers to understand market trends, end-user demand and growth opportunities.
- Support new product launches and commercial activation programmes.
- Collaborate with internal teams across supply chain, operations and commercial functions.
- Represent the business at customer meetings, trade events and industry exhibitions.
- Provide accurate sales forecasting and market intelligence.
What We're Looking For
- Proven experience in a senior foodservice sales, key account management, business development or country management role.
- Strong understanding of the foodservice wholesale sector.
- Experience selling frozen food products is highly desirable.
- Established relationships within Spanish foodservice wholesalers, distributors or hospitality supply channels would be a significant advantage.
- Strong commercial negotiation skills with experience managing pricing, margins and customer agreements.
- Ability to build long-term customer partnerships and develop new business opportunities.
- Good understanding of hospitality, tourism and foodservice markets.
- Fluent English is essential. Spanish language skills are highly desirable.
- Comfortable working remotely and travelling extensively throughout Spain.
Why Consider This Opportunity?
- Opportunity to lead and develop an established market for a respected international food business.
- High degree of autonomy and ownership.
- Existing customer base combined with significant growth potential.
- Strong product portfolio with ongoing investment in innovation and new product development.
- Fully remote role with flexibility and nationwide responsibility.
- Competitive package with performance-related bonus.
If you have a strong network within foodservice wholesale, enjoy developing commercial partnerships and want the opportunity to shape growth across the Spanish market, we'd be interested in hearing from you.
